Website copy & design for B2B SaaS
Convert more visitors with landing page messaging tailored to your ideal user
Craft a clear value proposition that resonates with your ICP.
Action quick wins with best-practice conversion optimisation.
Get a fully optimised Webflow site, on a startup-friendly budget.
"Our old website just didn't do our platform justice, working with Joe has completely refreshed our online presence
Joe really understood our business and managed to turn complex data challenges into clear messaging that aligns with the value we offer. The site now genuinely feels like it represents us, and it's something we're proud to show off to users and investors. Plus, having Joe handle both the copy and design made the whole process super easy for our team. We couldn't be happier with the end result!”
- Thomas Gardner
CEO, Fireflai
If any of these sound like you, I can help.
Pre-seed founder looking to launch your first high-quality landing page to showcase your platform to users and investors without paying for an expensive agency or full-time hire.
Marketing manager ready to refresh outdated messaging without banging your head against the keyboard or wasting in-house resources.
SaaS owner struggling to articulate the true value of your product and turn complex features into clear and accessible copy.
Buzzword-filled copy
Hard-earned traffic bounces from the site, wondering what you actually offer.
Visitors misunderstand your features and can't see how you stand out from competitors.
Your message barely scratches the surface of the real challenges facing your ICP.
You hesitate to share your site because it's cluttered with marketing cliches.
High-performing copy
Speak directly to your ICP by tapping into their day-to-day struggles.
Reduce friction and position your solution as a no-brainer by addressing objections before they contact sales.
Communicate the power of your platform with instant clarity and simplify the next step in the user journey
Finally feel proud to share your website with customers, stakeholders and investors.
How I can help
Landing Page Copywriting & Strategy
My research-first approach ensures the flow of each page, from headlines to compelling CTAs, resonates with your target user and is optimised for conversions.Establish social proof, differentiate from competitors and effectively handle objections to maximise the performance of your key sales asset.
Discovery & onboarding - Select your package, meet your team and get up to speed with your brand.
Messaging research - Distil your existing research into clear value propositions and marketing angles.
Copy wireframe - Support the design phase with clear wireframes that help you visualise the page.
Design + Build - Don't have a designer? I can work alongside my Webflow partner to design your site in Figma before building in Webflow.
My process
Make project delivery effortless for your team
A two-week sprint with 4 simple phases: research, wireframe, writing, and editing - with unlimited tweaks until it's perfect. You’ll be in the loop with clear milestones from start to finish.We'll collaborate across Zoom, Loom, Slack and all your usual channels to work alongside your team at affordable fixed ratesIf you need help with designing and building the site, my Webflow partner and I can take it from there. I'll work directly with them to turn the wireframed copy into a fully optimised website, saving you the hassle and inhouse resources.
About me
Freelance Copywriter & Messaging Strategist
Before launching CopyMerchant in 2023, I spent 4+ years working with brilliant marketing mentors and teams across a range of industries:
Growth marketing agency for SaaS scale-ups.
Europe's leading e-commerce email marketing agencies.
Copywriting agency for B2B service businesses.
My methodology blends classic direct response and sales psychology (think Eugene Schwartz and Robert Cialdidi) with today's best-practice CRO and messaging strategy (Wynter and CXL).
"A game-changer for my business. Joe has a deep understanding of the science of sales psychology, alongside the art of copywriting."
James
Director, Gradar
"Joe is a great asset to our team, consistently delivering high-performing copy for several of our biggest brands."
Jamie
CEO, Underground Ecom
Thanks for getting in touch!
I'll review your website and get back to you within 24 hours with actionable insights to boost your conversions.