Win early users & investors with website messaging that converts
Craft a clear value proposition & showcase your product with a fully optimised Webflow site, built on a startup-friendly budget.
"Our old site just didn't do our platform justice, working with Joe completely refreshed our online presence.
Joe turned the complex data challenges we solve into clear messaging that highlights our value. The site now genuinely feels like it represents us, and we're proud to show it off to users and investors. Plus, having Joe handle both the copy and design made the whole process super easy!”
- Thomas Gardner
CEO, Fireflai
Nail your Pre-Seed messaging,
without dropping £10-15k on a new site
If this sounds familiar...
You’re hesitant to share your DIY site because prospects and investors struggle to ‘get’ your products value and why your different.
A few too many buzzwords and ChatGPT clichés leave your hard-earned visitors wondering what you actually offer.
You know your site needs an upgrade, but as a busy founder, it keeps getting pushed to the back burner - even though it’s slowing your momentum.
Here's how I can help...
Articulate the true value of your product and align it with your latest features - without banging your head against a keyboard or sparring with AI.
Focus on clarity and show ideal users how your product makes their work easier, using language that connects with them.
Get landing page copy, design, and development that does your product justice. No overpriced agency required.
What I do
Landing Page Copywriting & Strategy
My messaging-first approach ensures the flow from headlines to compelling CTAs, resonates with users and is optimised for conversions.Establish social proof, differentiate from competitors and effectively handle objections to maximise the performance of your key sales asset.
Messaging research - I'll distil your existing insights into clear value propositions and marketing copy.
Copy wireframe - Visualise the page and support the design phase with a clear low-fidelity wireframe.
Design + Build - Don't have a designer? I can work alongside my Webflow partner to design your site in Figma before building in Webflow.
What it looks like
Less calls, faster delivery
My goal is to create less work for your team, while still collecting everything I need to create a high quality landing page. I’ll collaborate across your usual channels to work alongside your teams at affordable fixed rates.Time scales range from a few days for a Copy Refresh to 2 weeks for a new landing page wireframe, with unlimited tweaks until it's perfect.If you need help with design, my design partner and I can take it from there with additional 2-3 weeks to design the page in Figma before developing a fully optimised Webflow site. Saving you the hassle and in-house resources.You’ll be in the loop with clear milestones from discovery to sign-off, plus I’ll keep you right with any technical aspects you might not be familiar with.
About me
Freelance Copywriter & Messaging Strategist
Before launching Copymerchant in 2023, I spent 4+ years working with brilliant marketing mentors and teams across a range of industries:
Growth marketing agency for SaaS scale-ups.
One of Europe's leading e-commerce email agencies.
Copywriting agency for B2B service businesses.
My methodology blends classic direct response and sales psychology (think Eugene Schwartz and Robert Cialdidi) with today's best-practice CRO and messaging strategy (Wynter and CXL).
"Joe has a deep understanding of the science of sales psychology, alongside the art of copywriting. A game-changer for my business"
James
Director, Gradar
"Joe is a great asset to our team, consistently delivering high-performing copy for several of our biggest brands."
Jamie
CEO, Underground Ecom
Free website audit
Identify conversion opportunities within 24 hours
If you're struggling to nail your website messaging, I'll point you in the right direction with a quick Loom breakdown of your existing page
- delivered to your inbox tomorrow.
Thanks for getting in touch!
I'll review your website and get back to you within 24 hours with actionable insights to boost your conversions.