Copywriting for B2B SaaS
Convert more visitors into demos with messaging that resonates with your ICP
Refine your value proposition & boost clarity.
Optimise your site with best-practice CRO.
Test your messaging & increase conversions.
If any of these sound like you, I can help.
Pre-seed founder looking to launch your platform with strong foundational messaging without paying for an expensive agency or full-time hire.
Marketing manager ready to refresh outdated messaging without banging your head against the keyboard or wasting in-house resources.
SaaS owner struggling to articulate the true value of your product and turn complex features into clear and accessible copy.
One-size-fits-all copy
Weak messaging fails to do your platform justice
Hard-earned traffic leaves wondering what you actually offer.
Visitors misunderstand your features and struggle to see how you stand out from competitors.
Your message barely scratches the surface of the real challenges facing your ICP.
You hesitate to share your site because it's cluttered with marketing cliches.
High-performing copy
Stand out with clear, conversational messaging
It feels like you're speaking directly to your ICP by authentically tapping into their day-to-day struggles.
Reduce friction and position your solution as a no-brainer by addressing objections before they contact sales.
Communicate the power of your platform with instant clarity and simplify the next step in the user journey
Finally feel proud to share your website with customers, stakeholders and investors.
How I can help
Landing Page Copywriting & Strategy
My research-first approach ensures the flow of each page, from headlines to compelling CTAs, resonates with your target user and is optimised for conversions.Establish social proof, differentiate from competitors and effectively handle objections to maximise the performance of your key sales asset.
Discovery & onboarding - Develop a brief, meet the team and get up to speed with your brand.
Messaging research - Key value propositions and marketing angles for future campaigns, all in one doc.
Wireframe - Support the design phase with clear wireframes that help you visualise each page.
Cost & time effective - Affordable fixed rates for premium copy, delivered in clear milestones.
Collaboration - Across Zoom, Loom, Slack and all your usual channels to work alongside your team.
My process
Make project delivery effortless for your team
A two-week sprint with 4 simple phases: research, wireframe, writing, and editing - with unlimited tweaks until it's perfect. You’ll be in the loop with clear milestones from start to finish.Once we’re done, you’ll have an optimised landing page plus a value-packed messaging guide to support future marketing.
About me
Freelance Copywriter & Messaging Strategist
Before launching CopyMerchant in 2023, I spent 4+ years working with amazing marketing mentors and teams across a range of industries:
Growth marketing agency for SaaS scale-ups.
Europe's leading e-commerce email marketing agencies.
Copywriting agency for B2B service businesses.
My methodology blends classic direct response and sales psychology (think Eugene Schwartz and Robert Cialdidi) with today's best-practice CRO and messaging strategy (Wynter and CXL).
"A game-changer for my business. Joe has a deep understanding of the science of sales psychology, alongside the art of copywriting."
James
Director, Gradar
"Joe is a great asset to our team, consistently delivering high-performing copy for several of our biggest brands."
Jamie
CEO, Underground Ecom
Thanks for getting in touch!
I'll review your website and get back to you within 24 hours with actionable insights to boost your conversions.